Watch the advertisement "The Cog."
Director: Antoine Bardou-Jacquet
Production Company: Partizan Midi Minuit
Agency: Weiden and Kennedy, London
Creative Team (Weiden and Kennedy): Ben Walker and Matt Gooden
Product: Honda Accord
Date Shown: 2003
Duration: 2 minutes
About the Advertisement
"The Cog" is a commercial made for Honda Accord with minimal visual effects. The commercial took about five (5) days to shoot with twenty (20) takes for each day shoot.
Review
The Honda Accord commercial, "The Cog" caught my eye the moment I saw it. What I liked about the commercial is that they used the domino effect principle to communicate accuracy or precision to the public. The point was understood. The idea was simple yet one would know that it was not an easy commercial to produce.
Also, the domino effect principle in the beginning of the commercial created curiosity on what the advertisement was all about. Hence, it will leave people wanting to see the rest of the commercial. This was a good way to introduce the the product, which in this case was, Honda Accord (which was eventually shown at the end of the commercial).
The lights and color scheme in the background helped the foreground stand out as the only items that moved were the items in the foreground.
What is your opinion on the commercial?
